Hi Reader,

A logo.

A color palette.

A business name you've rewritten four times.

A website nobody has visited yet.

Setup work feels productive. Asking for clients feels like risk.

So your week fills with the set-up work, and your practice looks more like a practice every month — without ever behaving like one.

The first time I saw a private client, I was earning $25 an hour at my day job. That private hour paid over $100. I felt like I was getting away with something — and the client was so grateful for the help. How was this even a thing???

Nothing about my practice looked finished that day. No logo. No website. I had one person with a problem and an hour on the calendar.

A private practice doesn't become 'real' because you've finished building its infrastructure. It becomes real when you can repeatedly create client relationships that lead to income.

I asked an RD recently where her first three clients came from: a hospital colleague who didn't want the 1:1 work, a family friend she told directly, and omeone who saw her post. All three were already in her contacts.

So — who's already in your contacts? Hit reply and name one.

Julie